Founder · Insurance & Technology
About
I'm a founder and leader carrying my insurance experience into the future with technology. I'm on the side of concrete results over show, and real value over hype.
A path that began in the family business
I started my career in 2008 as a managing partner at Genç Sigorta ve Reasürans Brokerliği, a family brokerage with 35 years of history. I learned both personal and commercial insurance hands-on, in the field: what a client truly needs, what matters at the moment of a claim, and how trust is earned and lost. Those years taught me that the job isn't selling policies; it's matching the right risk with the right product and the right assurance.
Between 2011 and 2016 I built and ran a 100-seat call center, designing the entire operation across home, motor, health and financial insurance products, from sales to claims handling and collections. From 2012 to 2018 we launched a project that combined field sales teams in pension and life insurance with call-center capabilities. In the same period we designed products for specialized risks and arranged the reinsurance capacity to back them. This experience later laid the foundation for tamamlayicisaglik.com.
Bringing insurance into the digital world
In 2014 I founded tamamlayicisaglik.com and grew it into one of Turkey's pioneering online platforms for complementary health insurance, private cover that tops up the public health system. We brought comparison, online sales and policy management together into a single, user-friendly experience. My goal was the same from day one: to make insurance understandable, accessible and trustworthy in people's eyes.
Turning technology into product
In 2022 I founded Gensure Tech, where we build insurance-specific CRM, API integrations, AI and embedded-insurance solutions, turning data and technology into customer-focused products. Since the same year I have served on the board of the Association of Insurance and Reinsurance Brokers (SBD) and chair its Digital Insurance & Distance Sales Committee.
My view on insurance innovation
The role of innovation in insurance has changed; its importance hasn't shrunk, it has matured. Here is where I stand today:
- Insurtech is no longer a category. I see technology not as an eager new sector, but as an enablement layer that moves insurance forward.
- Innovation is now, not the distant future. The point is to transform today's business with concrete, measurable value.
- What isn't solved inside gets solved outside. External partnerships sometimes open entirely new markets.
- The real competitive edge is in data. What lets you find the right partner at the right time is data and market intelligence.
- The barrier isn't technology, it's culture. The hardest part is organizational and cultural, not technical.
Experience
Education
- İstanbul Bilgi University · MBA (2016)
- Marmara University · Economics (2008)
- TSEV · Core Insurance, Fire & Engineering specialization (2010)
- MEF Schools · High School (2004)